E-Book Figures are Missing Marketing

May 12, 2010 at 10:00 am Leave a comment

Earlier in the week, media blog Monday Note (via Seattle Weekly) crunched some numbers and created the table below to illustrate the supposedly huge savings that e-books will create for publishers and authors.

Writes Monday Note:

You’ll notice the following: even with a 40% lower digital retail price, the author makes 33% more and the publisher’s margin is multiplied by eight. (Needless to say, you can reflow the numbers to address the author’s legitimate whining).

But as a publisher we disagree — because there’s one factor that’s missing: MARKETING. Publishers still have to send out books for reviews to the mainstream media and blogs, send authors on book signings, post it in an e-newsletter, purchase Google AdWords and other online advertising — all things that are time-consuming, and have lower ROI than traditional marketing.

E-Book Pricing Table

Entry filed under: Future of Books and Publishing. Tags: , , , , , , .

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