Posts tagged ‘marketing’

New Government Report: For-Profit Colleges: Undercover Testing Finds Colleges Encouraged Fraud and Engaged in Deceptive and Questionable Marketing Practices: Congressional Testimony

For-Profit Colleges: Undercover Testing Finds Colleges Encouraged Fraud and Engaged in Deceptive and Questionable Marketing Practices: Congressional Testimony
by Gregory D. Kutz
Paperback, 30 pages, 2010, $20.00
ISBN: 9781437937503

Enrollment in for-profit colleges has grown from about 365,000 students to almost 1.8 million in the last several years. These colleges offer degrees and certifications in programs ranging from business administration to cosmetology. In 2009, students at for-profit colleges received more than $4 billion in Pell Grants and more than $20 billion in federal loans provided by the U.S. Deptartment of Education.

The auditor was asked to: (1) conduct undercover testing to determine if for-profit colleges’ representatives engaged in fraudulent, deceptive, or otherwise questionable marketing practices; and 2) compare the tuition’s of the for-profit colleges tested with those of other colleges in the same geographic region. Charts and tables.

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August 20, 2010 at 9:00 am Leave a comment

New Government Report: Commonwealth Brands, Inc. vs. U.S.: Legal Judgment on Marketing Restrictions in the New Federal Tobacco Law

Commonwealth Brands, Inc. vs. U.S.: Legal Judgment on Marketing Restrictions in the New Federal Tobacco Law
by Joseph H. McKinley Jr.
Paperback, 47 pages, 2010, $30.00, ISBN: 9781437936704

The opinion and order of U.S. District Judge Joseph H. McKinley Jr., U.S. District Court, Western District of Kentucky, Bowling Green Division, which overturns two of the marketing restrictions in the new federal tobacco law.

Several tobacco makers sued in August 2009 to block the restrictions. Judge McKinley agreed that the ban on color and graphics in labels and advertising that children might see intruded too broadly on commercial free speech.

He noted that, instead, Congress could have exempted certain types of color and graphic images. Judge McKinley did uphold the authority of the U.S. Food and Drug Administration (FDA) to restrict tobacco marketing, as well as a specific provision which requires new, graphic warning labels to cover the top half of cigarette packages.

In fact, he upheld most of the new marketing restrictions, including a ban on tobacco companies sponsoring athletic, social and cultural events or offering free samples or branded merchandise.

Lawyers on both sides affirmed that this case will probably be appealed to the U.S. Court of Appeals for the Sixth Circuit and eventually to the Supreme Court.

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August 3, 2010 at 11:53 pm Leave a comment

E-Book Figures are Missing Marketing

Earlier in the week, media blog Monday Note (via Seattle Weekly) crunched some numbers and created the table below to illustrate the supposedly huge savings that e-books will create for publishers and authors.

Writes Monday Note:

You’ll notice the following: even with a 40% lower digital retail price, the author makes 33% more and the publisher’s margin is multiplied by eight. (Needless to say, you can reflow the numbers to address the author’s legitimate whining).

But as a publisher we disagree — because there’s one factor that’s missing: MARKETING. Publishers still have to send out books for reviews to the mainstream media and blogs, send authors on book signings, post it in an e-newsletter, purchase Google AdWords and other online advertising — all things that are time-consuming, and have lower ROI than traditional marketing.

E-Book Pricing Table

May 12, 2010 at 10:00 am Leave a comment


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